In the past, the top priorities for homebuyers included transport links, the number of bedrooms and proximity to schools. These were among the primary factors for both those seeking a new home and those setting the prices for houses on the market. However, things have changed significantly in the past decade, and especially in the past two years since the pandemic changed our living habits. Now, there’s a new player in the game: broadband.

That’s right – broadband speeds are now seen as a top priority for house hunters, which means that access to super-fast full-fibre broadband can add up to £5000 to the price of your home! It makes sense; with more people working from home than ever before and more landlords snapping up homes to rent out, internet connectivity is bound to be more important than ever.

Top 5 House Hunting Priorities

The BBC reported last year that the top 5 priorities for potential buyers are:

  • Property size
  • Broadband quality
  • Number of bedrooms
  • Age of property
  • Public transport links

With one in five homebuyers naming broadband as their number one priority in a new property, the connection is clear to see: as your broadband speed goes up, so does the value of your house.

And the reverse is true too: according to IdealHome, buyers expect up to a 16% discount for poor broadband. In areas of London where the average house price is over £450,000 but the download speeds are under 50Mbps, this means a staggering £72,000 could be knocked off your asking price.

How Fast Is Super-Fast?

We talk a lot about amazingly fast broadband, and now we know that super-fast broadband connection can even add value to your home! But how fast does it have to be?

At a minimum, buyers are looking for speeds of over 300Mbps, but around a quarter of them are looking for gigabit internet (in other words, broadband that is capable of transmitting up to one gigabit or 1000Mb of data per second).

This may seem like a tall order, especially when looking at the average broadband speeds in the UK – the interactive map in this case study by CitizenMe shows that a majority of respondents had download speeds of under 70Mbps. But with full-fibre infrastructure reaching out across the country, these amazing speeds can and likely will become the standard across the UK.

Increase Your Broadband Speed And Home Value With Air Broadband

Here at Air Broadband, we believe that the UK deserves better than bad broadband. Our packages start at 200Mbps with pricing plans from £32 per month, and range up to that coveted gigabit connection.

Not only does a great broadband connection increase the price of your home, it also enhances your own living experience. You’re adding value to your property while being able to work more productively, stream more smoothly and play your favourite video games without the dreaded lag. And what’s more: we have a policy of no in-contract price rises, meaning that unlike costly and unpredictable renovations, this investment has no nasty surprises. So what are you waiting for?!

If you want to make your easiest and smartest home investment yet, use our postcode checker and see if you can join us in the fast lane.